Ambie branding V1

This was my first pass at new branding for ambient music service Ambie.

Ambie provide music for all kinds of different spaces, from salons and shops, to juice bars and restaurants. Their music not only sets the tone but creates an environment for businesses and their clientele.

I decided to use different 'orbs' of colour to represent the different 'sonic environments' Ambie creates, with each colour also representing a different genre of music. I paired this with a 'high-tech' feeling word mark, a combination that together aimed to create a union of the more playful supporting assets with a more clean cut word mark.

We eventually went in a different direction, but I was really happy with the way this came out as an overall concept and package.

I've attached a snippet of how I originally displayed the concept along with some other initial ideas.