InTouch - Web app on-boarding

On-boarding for a web app
This was a project to re-design and optimise the on-boarding page for a Nottingham web-based software product - InTouch, which helps conveyancers manage clients and the property transaction process. It makes the process more transparent for clients and is a fully-integrated service using a subscription model.
The product really improves customer service and visibility of progress when buying or selling properties.

I started by reviewing the main benefits of the software and what the market most want from the software. I was then able to produce wire frames to meet these priorities, which I developed into a high-fidelity design.

The on-boarding view was crucial for InTouch, and this is where the main benefits of the product and what it can do for a conveyancer needed to be communicated, often to a non-technical user base. By succinctly laying out the powerful features and benefits of the app, the aim was to increase sign-ups to the free trial, which could then be followed up with a direct client contact.