Wax & Stamp - Brand Board (WIP)

About 6 months ago we decided we were going to have another shot at branding waxandstamp.com, as we didn't quite hit the mark on who we were when we launched. We transitioned to using the updated wordmark pretty quickly, but wanted to spend a bit of time playing with the brand as a whole, making sure that we hit our desired feel, as well as who our customers actually are.

This is where I am at the moment. I'm happy with the wordmark, but I wouldn't mind working on a nicer icon for the condensed logo. The textures are more for physical product and photography, but may find their way into the online branding. The colours are conceptual at the moment, as I need to see how they work in situ...

Would love some feedback!