AppView Buttons (UX Demo)

This is a demo of URX AppView buttons that I created last year and forgot to share. (I wish Dribbble had a way to post older shots so they fit in the proper timeline.)

The goal behind this product was to create an ad experience that didn't feel like an ad. We iterated on and tested many different experiences and ultimately discovered that this AppView button was a product that end users found useful and added value to their experience.

Attached are two examples of marketing/sales collateral that we used to explain the value proposition of AppView buttons to developers and advertisers.