Bloom x Vans Footwear Design

http://jessicanecor.com/project/bloom/

Bloom is a footwear collection for Vans and a perfect blend of tough and sweet.

The concept line is targeted towards young girls and women who have a fun, evolving personal style and wear both ballet flats and sneakers. These shoes are perfect for when ballet flats aren’t comfortable enough but you need a shoe dressier than a sneaker. They’re a blend of tough and sweet, perfect for the Vans girl.

I designed the shoes (Triple Strap Zip and the Buckle Mary Jane), branding, and hangtags and printed my own fabric. This project was my personal project during my internship at Vans in the summer of 2015.