Dynamic Mark for a Dynamic Brand

Here's a peek into some recent branding work here at @Twin Forrest. The client is an online service that seeks to help rental property hosts and owners understand their business, personal performance, and their local markets. We figured that the foundation of the service is dynamic so the identity should be the same.

Here is the concept description...

"Using an underlying grid and system, the W [monogram] can flex, shift, and move to showcase the variable qualities of the service, listed prices, and the evolving industry as a whole."