One Last W!
Proud to finally be able to present this mark for WeaveUp. I’ve been sitting on it for nearly two years now, but now that the site is live I can finally show it off!
WeaveUp is a site and tool that allows users to create, customize, and order digitally printed fabric patterns. The WeaveUp logo represents a length of fabric folder over to create a stylized 'W.' The mark is composed of simple geometric shapes that convey the ease of use of the WeaveUp applications. It is skewed slightly upward to express the innovative attitude of the brand, as well as to express the actionable nature of the term WeaveUp!
It was important to us to create a mark and system that was both personable and actionable. Personable in that it emphasized that customers have the ability to use WeaveUp to create, modify, and buy an infinite number of designs and possibilities. Actionable in that in illustrates how WeaveUp users can take an idea stuck in their head, plot it out in the application and actually produce it. We realize that inspiration happens everywhere, and now production can too!
Thank you to @Raleigh Felton, @Jakop Nazaretyan, and everyone at @Smashing Boxes for helping me work through so many different variations of the mark and actually getting my ideas out onto paper.
