Kuahiwi Surf Shop Logo

There's a surfboard shop in Oahu, Hawaii whose mission is to help surfers of any skill level - tourist looking to try it on their vacation up to professional surfers - get better and enjoy the sport of riding the waves.
To pay reference to the name Kuahiwi (which is Hawaiian for mountain), the logomark is composed of a wave cut off by the profile of Diamond Head - a dominate landmark on the island.
The logotype is also custom type I designed to imitate ocean waves and the curves found in surfboards.
For more information head over to http://www.scotthofford.com/project/kuahiwi-surf-shop-identity/ to view the case study.