Raceway Electrical

James started this company a year ago. His company is not like most electrical contractors in my area. He is meticulous and always on the cutting edge of technology. He asked me to design a logo for him that expressed his company's vision.

The problem with most trades is that you need to literal in some shape or form. In one hand you can go completely cliché or you can say screw it, let's go for a heavy concept that steers clear of what everyone else does. You have to find that happy place that will make the client happy and not confuse their customer.

This was the result. A modern looking logo that still has roots to electrical. By itself, it's a solid versatile logo that is unique and when paired with type, it sends the message clearly.