squoosh — landing page concept

i wanted to bring some fun, flavour, and a little bit of chaos to this d2c juice brand concept. squoosh is all about playful energy and bold, fruit-first goodness, so the design needed to feel just as fresh.

• bold, juicy typography – chunky, rounded type gives the brand a friendly, high-impact feel

• fruit-first visuals – let the fruit shine with bright, punchy backgrounds for maximum crave factor

• offbeat colour palette – playful, high-contrast pairings that feel vibrant but not childish

• layered elements & stickers – add an organic, scrapbook-y feel to keep things fun and dynamic

• structured yet fluid layout – clear sections for shopping, sustainability, and community without feeling too rigid

• personality-driven copy – keeps it cheeky, casual, and totally in line with the brand’s vibe

this is a brand that doesn’t take itself too seriously - just good juice, good vibes, and a whole lot of squoosh.