Oregon Hopeline
A look at the brand system we developed for Oregon Hopeline, a resource dedicated to helping Oregonians navigate substance use recovery.
From naming to logo design to website development, we built a brand that feels supportive, connected, and full of momentum.
The tagline — “Your connection to recovery” — is more than just words. It’s reflected in the logo itself, with its interconnected, continuous form symbolizing support, progress, and the journey toward healing. And as a subtle nod to its Oregon roots, the mark also takes the shape of an “O” — reinforcing the brand’s local focus and commitment to community.
