Cannabis Website and Identity

A Canadian cannabis company was ready to take their proprietary strains, steeped in Jamaican lore, public. I helped craft a spiritual, prestige look & feel that projected the energy and story that was central to their product.

Identity

The Canadian company was undergoing a name change as they transitioned from investor growth to public sales. I took their existing logo (left ) and simplified it, cleaning up the design (center and right) for ease of use and applying some stronger typography to help their brand hold a clear tone.

I also crafted the "Medicinal, Spiritual, Healing" tagline after several conversations with the client, honing in on the key messaging they wanted to transmit to the public

Lastly I helped mock up a brand guide for packaging that would help them carry their identity over to in-store experiences.