Endomarketing Poster Design

This endomarketing poster from Compañía Minera del Pacífico follows a UX-friendly design Mining Industry Relevance:

Even though this image focuses on artistic skill-building, it connects to the broader theme of continuous professional development within the mining sector. The same principles of practice, mastery, and improvement apply to technical, safety, and operational training in mining.approach to communicate the importance of continuous learning within the company.

UX & Design Aspects:

Engaging Visuals – The illustration of a woman painting creates an emotional connection, making the message more relatable and inspiring.

Color Psychology – The warm coral background evokes energy, passion, and motivation, reinforcing the idea of self-improvement.

Hierarchy & Readability – Large, bold typography for the main message ("Practice Makes the Master") ensures immediate attention, while smaller text provides details without overwhelming the viewer.

Call to Action (CTA) – The three interactive-style buttons (Train Yourself, Improve, Perfect Your Skills) guide employees toward action, making the learning process feel like a progression.

Inclusivity – Featuring a female figure in a professional and artistic role supports gender diversity, which is essential in industries like mining.