Daily Rituals — Organic Bath & Lifestyle Branding & Visual Ident

Daily Rituals is a bath and lifestyle brand centered around the art of slow living and intentional self-care. Designed for those who find beauty in simplicity, the brand celebrates everyday rituals through a lens of organic elegance and quiet luxury — where every detail invites calm, grounding, and mindfulness.

Creative Direction & Visual Identity Highlights:

• Soft, muted color palette inspired by nature — warm taupes, stone, ivory, and earthy browns — creating a sense of tranquility and warmth.

• Minimal yet bold typography, blending clean modern lines with a sense of grounded sophistication.

• Circular and wave-inspired logo marks that evoke water, flow, and natural rhythms.

• Editorial-inspired compositions and lifestyle photography focused on texture, light, and serene spaces.

• Organic textures and natural materials reflected in both visuals and packaging — from handmade soaps to soft linens

• Subtle, symbolic elements like waves and ripples, emphasizing the theme of daily ritual and flow.

Tone & Feel:

Warm, calming, organic, and minimal — a brand that speaks to those who cherish simplicity, wellness, and beautiful everyday moments.

Daily Rituals isn’t just about bath essentials; it’s about creating meaningful moments of pause and care in a fast-paced world — an ode to the beauty of daily rituals.