Unhooked — Modern Bath & Lifestyle Branding & Visual Identity

Unhooked is a modern bath and lifestyle brand that embraces stillness, ritual, and intentional living. Rooted in the philosophy of slowing down and "unhooking" from daily chaos, the brand identity is designed to evoke a sense of calm, sophistication, and quiet luxury — for those seeking mindful moments of escape in everyday life.

Creative Direction & Visual Identity Highlights:

• Muted, neutral color palette featuring soft ivory, stone, charcoal, and warm greys — creating a serene, elevated atmosphere.

• Minimalist typography with bold, modern sans-serifs paired with elegant layouts to convey understated luxury.

• Custom "Ü" monogram symbolizing the act of "unhooking" — a signature element used across brand touchpoints.

• Natural textures and soft gradients to add depth, warmth, and a tactile feel.

• Editorial-inspired compositions and lifestyle imagery that blend bath rituals with sculptural, artful objects.

• Thoughtful print collateral — including tissue paper, tags, and postcards — designed to make every unboxing a sensory experience.

Tone & Feel:

Calm, sophisticated, minimal, and intentional — a brand that speaks to those who value design, self-care, and quiet luxury.

Unhooked is more than a bath brand; it’s a modern ritual — an invitation to pause, reset, and reconnect with yourself.