Out of Office — Luxury Swimwear Branding & Visual Identity

"Out of Office" is a luxury swimwear brand that embodies slow living, freedom, and escapism. The brand identity is built on the feeling of being away, disconnected from the rush, and fully immersed in nature's rhythm — perfect for modern women seeking stylish yet timeless swimwear for their getaways.

Creative Direction & Visual Identity Highlights:

• - Neutral and muted color palette inspired by nature — sand, olive, seafoam, and washed black, creating a calming and elevated aesthetic.

• - Minimalist typography paired with editorial-style compositions to give an effortless luxury feel.

• - Hand-drawn illustrations and natural textures to add a personal, organic touch.

• - Collage-style and film-inspired photography layouts evoke nostalgia, adventure, and a laid-back summer spirit.

• Iconic tagline: "Currently out of office, will get back to you never" — reflecting the brand's cheeky yet chic personality.

• - Product tags and postcards designed like travel mementos, adding to the storytelling element of the brand.

Tone & Feel:

• Coastal, artistic, free-spirited, and understated elegance.

• Appeals to women who value quality, intentional living, and a sense of adventure.

This branding suite is designed to make "Out of Office" instantly recognizable as a luxury swimwear label with heart and soul, merging fashion with a feeling of escape.