Loulourose Custom Packaging Design — Mixtape-Inspired

Designed for Loulourose’s jewelry collection, this cassette tape-inspired packaging brings a playful yet sentimental touch to the unboxing experience. Blending retro nostalgia with modern storytelling, each bracelet is presented on a mini "mixtape" card, evoking memories of vintage love notes and personal playlists.

Key Features:

  • - Cassette-tape shaped card to hold the bracelet securely

  • - Interactive storytelling element — a handwritten message prompts customers to turn the card around and scan a code (e.g., for a secret playlist or brand story), adding a personal and immersive experience

  • - Custom mini charm that matches the cassette theme, designed to feel like a collectible keepsake

  • - Clean black and white line art paired with raw, warm textures to give it an organic, handcrafted feel

  • -- Designed to be eco-conscious and minimalist while still delivering a memorable unboxing moment

This packaging reflects Loulourose’s playful, youthful, and sentimental brand personality, while making each piece feel like a special gift or memento.

More by Silvya Tan

View profile