The Fittest - Redesign for better performance and conversions

The Fittest is a premium fitness brand offering performance-driven supplements. Their previous website lacked clear user flows, leading to high bounce rates and low conversions.

My goal? Redesign the site with a streamlined user experience, strategic CTAs, and a bold, engaging visual identity.

How did I do? Let me know what you think and leave some feedback.

Designer: Carlos Caballero