Hi everyone! I’m a passionate User experience designer . My interests include Emotional design , service design following a user centred approach to create engaging applications with contended users . They say every step of a good designer is backed up by research. Therefore this is one of the research I conducted for a VR project . Happy reading 📖

Assumptions and considerations

Varying factors: Culture, Age, Occupation

Mode: Google forms 

Analytics: Excel

Assumptions: Quatrefoil, trefoil, heart is soft-edged shape

Key Research

A study of females aged 18–21 used SPSS to explore color-emotion links. It found primary colors like blue, red, and yellow evoked positivity, while neutral colors like black, white, and grey had mixed responses. Younger participants saw neutral colors negatively, while older ones favored primary colors for positivity (Kaur, 2020)

Yang and Cai (2025) reviewed the multisensory design and found that engaging in multiple senses can compensate for the absence of input from a single sensory channel. Cross-sensory information exchange mechanisms enhance accessibility, enabling individuals with sensory limitations to perceive and enjoy experiences through other senses. This supported integrating accessibility features to ensure inclusive design.

The article "90 Seconds to Emotional Resilience" by Alyson M. Stone summarizes Dr. Jill Bolte Taylor's finding that emotions can be recognized and released within 90 seconds through observation.

Researched how VR experiences can transform art education, focusing on immersive and interactive methods using Google Tilt Brush bringing back the sensory depth usually lost in traditional formats like books or slideshows (Frazier et al., 2021).

Subsequently, research was conducted on binaural beats, emotions and design, color systems, analysis of multisensory approaches, VR design framework and synaesthetic simulations in VR,. Insights were shared with UX researchers to enhance the immersive experience and understand the current state of the art.

In the first presentation, slides were presented on the chosen painting, the rationale behind its selection, and Kandinsky's synesthetic condition and assitance in its creation . For the second presentation, slides were created based on the research conducted, along with additional data provided the frameworks used, challenges faced. Efforts to motivate the group, and support  was provided in practicing for it.

The research conducted was to design an enhanced immersive VR experience , where the users could walk inside the famous artist’s Wassily Kandinsky painting. He has a neurological condition called Synaesthesia where he could see sounds and hear colours .

Do let me know what you’ll feel about it . whether the colours give the same emotional response or not .

😄