Nomad HR and Recruitment - Brand

For Nomad HR & Recruitment, I expanded their brand identity across multiple touchpoints while maintaining its approachable and people-first essence. I refined the color system and introduced dynamic, hand-drawn highlights to reinforce clarity, energy, and human connection.

To ensure a cohesive yet flexible design system, I balanced bold typography with soft, organic elements. The underline accents, inspired by handwritten notes, emphasize key messages while making the brand feel personal and engaging. The identity seamlessly extends across merchandise, social media, digital platforms, and print collateral, ensuring consistency and impact in every application.

In evolving this brand, I aimed to strike the perfect balance between structure and personality—keeping it fresh, distinctive, and deeply aligned with Nomad’s mission.

Design that works

I'm Silviu Hogasi, a freelance designer specialising in visual identity, website design, and UI/UX. I transform business challenges into clear, purposeful design solutions that connect with audiences and drive growth. My work balances creative impact with functional elegance.