Sweetstop - logo & branding

Sweetstop is a wellness app designed to help users reduce their sugar intake while maintaining motivation and support through positive reinforcement. The app takes a gamified approach, encouraging users to track their progress, set personal goals, and interact with accountability partners in an engaging and approachable way.

Logo: Designed with a smooth, flowing typeface for an inviting feel, the logo incorporates a bitten cookie as a playful nod to sugar cravings, while the minus sign subtly reinforces reduction.

Interested? Read my case study here: Click here