It's Game On for a Sports Marketing Firm's Branding

Designing the Logo, Custom Animations, and Website for a Sports Marketing Firm

Client was looking for a professional logo and custom website to showcase their expertise in brand partnerships, highlighting past successes, core services, and case studies. They wanted something more engaging and compelling than standard templated websites, with a playful aspect inspired by their six-year-old daughter.

Beginnings

Here is a link to a blank style guide I've made based on my work with clients. It helps get the ball rolling in the first meeting(s) by visualizing the possibilities of the creative direction. I also get organized, making a folder and a Pinterest board for the client.

Inspiration

Once I mood board was put together, I began searching for logo inspiration. Nothing stood out until I came across the a logo below on Pinterest.

The logo above was the source of inspiration for my client's logo found here

Ultimately, I decided to merge it with a J and asked a someone I work with to perfect it. I wanted to make the branding more playful and pulled up a website I had archived that used matter.js in a clever manner here. Given the business is about sports, I found suitable balls that could interact with the logo.

Matter.js animation for client

It's all in the details

The split text in the hero section creates a sharp, dynamic feel. The background animation adds depth. The callouts were positioned strategically. Every detail contributes to the flow, making the design feel intentional and connected. The website is not finalized but you can check it out here.

Final Thoughts

This project was about more than building a website. It was about crafting an experience. The physics-based animations and bold branding reinforce the idea of momentum. This sports consulting platform doesn’t just tell its story;