The Power of Stories
This is part of the featured image for Behind the Brand episode 21 - It's hard to believe we're 21 episodes in! Unfortunately I wasn't able to make this one, but special guest Jeff Urke and @Cory Miller did a great job.
One of the most fundamental methods of connecting with people is through story. We tell stories all day long, and not just historical or fictional stories, but even relating to people about how our days went, or what our goals are for the future.