Raru – landing pages
Landing pages
To validate interest in Raru and gather early sign-ups, we decided to create two distinct landing pages, which I designed and developed: one for patients and caregivers, and another for healthcare professionals. These pages were created to conduct a smoke test and validate the project’s appeal, collect emails to notify users when the MVP is ready, and attract professionals interested in collaborating with Raru.
Design process The design process began with a deep dive into the research findings, which helped us define the key content and messaging for each audience. I then created wireframes to map out the structure and flow of the pages. Once the wireframes were approved, I developed a style tile and a UI kit—consistent with the platform’s future design—to establish a cohesive visual language. This included typography, colors, buttons, and other UI elements. Using these guidelines, I designed the landing pages, tailoring the content and visuals to resonate with each target audience.
Development Using Webstudio, a semi-code tool, I brought the designs to life, ensuring the pages were fully responsive and optimized for mobile devices. Given that many of our potential users will access the pages from smartphones, I prioritized a seamless mobile experience, with fast loading times, intuitive navigation, and clear calls-to-action to encourage email sign-ups.
To explore the live landing pages:
If you'd like to learn more about the project, feel free to click here.