THE PROCESS/IDEA

From the very beginning, Paris M. Clothing had a clear goal: to evoke a sense of luxury and refinement with a modern edge. In our discussions, the client expressed a desire for timeless branding that would resonate with fashion forward audiences while remaining understated and elegant.

To bring this vision to life, we combined a classic serif typeface with subtle spacing and clean lines, ensuring the logo spoke to both high-end aesthetics and approachability. The deliberate choice of black and white draws focus to the brand name itself, reflecting sophistication and minimalism. Placing the “Clothing” descriptor below Paris M. created a balanced, harmonious layout, reinforcing the brand’s position as a premium yet accessible line.

Seeing the final logo displayed on materials from business cards to store signage confirmed that we had captured the essence of the client’s aspirations. The logo exudes confidence, style, and a timeless appeal, mirroring the brand’s commitment to quality and tasteful design. Ultimately, Paris M. Clothing isn’t just a logo it’s a statement of elegance, poise, and modernity.

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Email: boris@deswave.com

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