IRONCLAD WATER BARRIER SYSTEMS - LOG DESIGN.

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THE PROCESS/IDEA

When I set out to create this logo, I knew I wanted to bring together two powerful ideas—water and protection in one clean, modern mark. I started by sketching a simple droplet shape on paper, thinking about how vital and versatile water is. From there, I overlaid a Spartan-style helmet inside the droplet, capturing that sense of strength and defense that feels so inherently Ironclad. The result was a distinct icon that speaks to shielding and sealing out water exactly what the brand is all about.

To reinforce the message, I leaned into a bold, contemporary sans-serif typeface to match the logo’s confident vibe. Then, I fine-tuned the color palette with rich navy and electric blue gradient shades that connect seamlessly with both water and reliability. Balancing these elements was key: too much detail, and it would overwhelm; too little, and it wouldn’t stand out. Through a series of refinements and adjustments, I arrived at a balanced design that felt equally strong, sleek, and fluid just like the company behind it.

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