A Step in the Right Direction: Revamping Southern Maryland Foot & Ankle’s Website

As both the designer and developer for the Southern Maryland Foot & Ankle website redesign, my goal was to transform their outdated site into a modern, user friendly experience while ensuring it aligned with their existing branding. While I didn’t create their branding, I focused on leveraging their brand assets more effectively to enhance usability and visual appeal.

The redesign prioritized accessibility, clarity, and ease of navigation, especially for the clinic’s older patient demographic. I implemented large, legible fonts, high contrast for readability, and a clean, structured layout to improve user experience. The site was also carefully tailored to avoid feeling like a typical medical website while maintaining a professional, welcoming aesthetic, friendly experience.

Key Considerations & Challenges:

• Accessibility-first design – Large fonts, high contrast, and minimal animations for an easy-to-read and navigate experience.

• Brand consistency – Incorporating the clinic’s existing branding more effectively without rebranding.

• Authenticity in visuals – Selecting images that reflect real patient-doctor interactions while avoiding stock imagery that felt disingenuous.

• Client feedback integration – Adjusting content, business hours, and interactive elements based on client preferences.

• Functionality & navigation – Ensuring key information (contact details, services, social links) was prominent and easily accessible.

The final result? A sleek, modern website that meets the needs of both the client and their patients, proving that great design isn’t just about flashy aesthetics, but about creating a seamless, user friendly experience.

Their website before the redesign

After the redesign

Disclaimer: This project was created during my time as a Graphic Designer at Metro Nova Creative in Fredericksburg, VA. All work showcased reflects my contributions to the project while employed there. While I both designed and developed this website using WordPress and Elementor, I am no longer responsible for maintaining or updating their current live versions. As a result, any changes made on the live websites after my involvement may not reflect my original design or development work.