Although the client is Brazilian, I translated some of the designs into English for portfolio purposes. However, I will also provide the designs in Portuguese in case you want to analyze only the visual concept.

This client operates in the consórcio industry, a group purchasing system widely used in Brazil. They are an authorized reseller of HS Consórcios, one of the largest consórcio brands in the country. I had the opportunity to develop designs for them, and they are incredible salespeople, consistently winning awards across Brazil as one of the top-selling teams.

Over the course of more than two years working with them, I learned a lot about sales triggers, techniques, and persuasive headlines to apply to design. I’m very grateful for the opportunity.

English

Portuguese