Wild Nectar Landing Page and PMAX

Wild Nectar Collection Full Funnel Approach

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Wild Nectar offers an extensive list of sustainable travel options around the globe. They needed a full-funnel approach to nurture BOF traffic from search to click to conversion. To achieve this, custom PMAX ads and a landing page were built for their most popular travel option, the Galápagos. This aligned with the paid search audience targeting and ad copy to provide a clear and branded user journey from first engagement to conversion.

Galápagos PMAX Ads

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With funnel-specific ad creative, we can vary our messaging and to capture a wider audience depending on what stage of the funnel they are in. These creatives meld the ideas of luxury and sustainability through the imagery and copy to provide a cohesive story to the user. The eye-catching creatives are presented to the user in collaboration with tailored search copy and strong CTAs to drive users to click.

Galápagos Landing Page

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The landing page is Galápagos focused to ensure that the paid search traffic coming to the landing page is receiving a clear post-click experience. The landing page narrows in focus, providing no external navigation and a limited number of trip options. This allows the viewer to explore Wild Nectar within the landing page while focusing their attention on making the conversion. Unlike a website, where viewers can get lost, overwhelmed, or distracted, the landing page provides a sleek user experience, keeping users engaged within one page.