Bringing sustainable tech to life.
ITRenew, a global leader in sustainable IT solutions, launched Sesame to make high-quality, sustainable hardware accessible to more organizations while driving both financial prosperity and positive environmental impact. To support this ambitious goal, ITRenew partnered with Redstamp to develop a new subbrand for Sesame—one that aligned seamlessly with ITRenew’s identity yet stood strong on its own.
Redstamp came in to craft a brand and web strategy for both Sesame and ITRenew—launching a new product and story under a refreshed parent brand with maximum impact.
Sesame introduced such a new concept to the IT world, our primary design challenge was building curiosity and helping prospects see it as a credible, viable solution. We tackled this by distilling the complexities of the circular economy into a clear, intuitive visual identity that invited exploration.
With the brand foundation in place, we then rolled out Sesame’s story across key channels, touchpoints, and collateral to drive awareness and adoption.
“Having someone who could take the somewhat convoluted concepts and give it back to me in a straightforward form that held true to the value and sentiment I wanted to convey, that was my favorite part. And the end result speaks to that. That is a sign of strong storytelling.”
CMO | ITRenew