Polène’s Welcome Email Redesign
Why do luxury brands neglect their first email?
I subscribed to several high-end newsletters, expecting refined, immersive welcome emails. Instead, I found bland, uninspired messages that failed to reflect the brands' prestige.
Take Polène Paris—renowned for its exquisite craftsmanship and elegant presence. Yet, its first email? A plain confirmation message with no storytelling, no emotion, no brand universe.
So, I reimagined it:
✨ A refined visual layout – Editorial-style photography that highlights textures and details.
💭 Emotional storytelling – Introducing Polène’s Parisian DNA and commitment to craftsmanship.
👜 Showcasing iconic pieces – Featuring must-have designs like Numéro Dix and Cyme.
In luxury, every detail matters—and a welcome email should be no exception.
Would love to hear your thoughts! 💬
#EmailDesign #LuxuryBranding
