Revolutionizing Dealership Operations: A UI/UX Case Study for iD

"Transforming Complex Workflows into Seamless Experiences"

The iDMS (Integrated Dealership Management System) project was a transformative journey aimed at simplifying and modernizing the way automobile dealerships manage their operations. From inventory and sales to service and customer interactions, the goal was to create an all-in-one platform that not only streamlined processes but also enhanced the user experience for everyone involved—service advisors, technicians, managers, and customers.

As the Senior UI/UX Designer on this project, I led the design process from research to implementation, ensuring that every decision was rooted in user needs and business goals. The result? A platform that reduced service booking time by 70% and achieved over 90% user adoption within three months of launch.

In this case study, I’ll walk you through the challenges, design process, and impact of iDMS, showcasing how thoughtful design can drive efficiency and satisfaction in complex environments.