Rebranding ALiHLTH to Calico Care

We led the rebranding of ALiHLTH, transforming it into Calico Care. The project started with an in-depth analysis of the existing brand identity and market, identifying areas for a refreshed brand strategy.

We worked closely with the client to develop a modern visual identity, including a new logo, cohesive color palette, and refined typography that resonated with the target audience. The new messaging positioned Calico Care as a trusted provider of exceptional senior care, attracting new customers and strengthening brand loyalty.