📌 Project Description:

🔹 Introduction

Peach Haus Peach Bourbon is a refined, fruit-infused bourbon crafted for those who appreciate a smooth, flavorful drinking experience. This packaging design embodies the warmth of aged whiskey and the sweetness of ripe peaches, creating a luxurious yet inviting brand identity.

The goal was to design a modern yet timeless bottle that stands out on shelves while maintaining a heritage-driven aesthetic that speaks to bourbon lovers and modern mixologists alike.

🔹 Concept & Art Direction

✅ Elegant & Vintage-Inspired: A perfect balance between classic whiskey aesthetics and modern peach-infused warmth.

✅ Premium Materials & Finishes: Embossed details, metallic foils, and a wax-dipped or cork-sealed cap for a high-end touch.

✅ Color Palette: Warm amber tones, rich golds, and soft peach accents to reflect the drink’s smooth, fruity character.

✅ Typography & Label Design: A mix of bold serif fonts for a vintage feel and sleek sans-serif text for modern readability.

✅ Bottle Shape & Structure: A sturdy glass bottle with a curved silhouette, embodying both strength and elegance.

✅ Minimal Yet Impactful Label Layout: Clean typography, subtle textures, and sophisticated brand storytelling.

The result is a visually striking bottle that captures the essence of bourbon craftsmanship with a fresh, peachy twist.

🔹 Design Process

🖌 Moodboard & Inspirations: Classic bourbon labels, artisanal distilleries, and fruit-infused spirits. 📐 Sketches & Concepts: Exploring label structures, bottle shapes, and logo placements.

🎨 Color & Material Selection: A warm, rich palette that reflects both whiskey depth and peach vibrance.

📦 Typography & Branding: Combining heritage-inspired fonts with modern minimalist design.

💡 Mockups & 3D Renderings: High-quality product visuals in bar, lounge, and retail settings.

🔹 Final Packaging Presentation

📸 Key Visuals:

✅ Front, side, and top views of the Peach Bourbon bottle & label.

✅ Close-ups of the label texture, gold foils, and embossed details.

✅ Lifestyle shots with bourbon glasses, peach garnishes, and cocktail setups.

✅ Flat-lay mockups featuring brand storytelling & ingredient highlights.

✅ Retail shelf and bar display mockups demonstrating brand presence.

🔹 Conclusion & Call-to-Action

💬 "Peach Haus Peach Bourbon is where Southern tradition meets modern craft. This packaging design captures the spirit of bourbon heritage with a fresh, fruity twist."

👉 What do you think of this whiskey packaging design? Drop your thoughts in the comments!