Development of a Fitness Marathon Project Overview
Client: Fitness Coach
Industry: Health and Fitness
Objective: Create an info product in the format of a course for Instagram that helps participants improve their physical fitness and health over a specified period.
Vision:
The goal was to create an interactive and accessible course that inspires participants to take action and provides all the necessary tools to achieve their fitness goals. We wanted the marathon to be not just a physical challenge but also a source of knowledge and motivation, available in the familiar environment of Instagram.
Approach
Target Audience Research
We began by analyzing the target audience: who they are, what their goals are, and what obstacles they might face on their path to success.
Conducted surveys and interviews to understand which content formats are most appealing to participants.
Course Content Development
Created a course structure that includes daily video lessons, workout plans, recipes, and motivational posts.
Prepared informational materials to help participants understand how to perform exercises correctly and track their progress.
Developed unique hashtags for participants to share their successes and support each other.
Design and Branding
Designed a vibrant and appealing visual style for all course materials to ensure they are visually engaging and easily digestible on Instagram.
Created graphics for posts and stories that reflect the spirit and goals of the marathon, along with a course logo.
Launch and Promotion
Developed a launch strategy, including creating a landing page for registration, running advertising campaigns on Instagram, and email marketing.
Organized webinars and live sessions to engage the audience, where the fitness coach answered questions and shared valuable tips.
Utilized Instagram Stories to create interactive content, including polls and quizzes, to maintain participant interest.
Results
As a result, a successful info product in the format of an Instagram course was created, encompassing all necessary materials for participants. The marathon gained popularity among the target audience, attracting numerous participants and helping them achieve significant results in improving their physical fitness and health. Participants actively shared their successes on Instagram, creating a supportive and motivating community.
Conclusion
This project demonstrates how a well-designed info product in the format of a course can inspire people to make changes in their lives. With a focus on support and motivation, the fitness marathon became a valuable resource for anyone looking to enhance their health and fitness using a platform they are already familiar with.
