Torq Surfboards Rebrand

I rebranded Torq Surfboards with a fresh, cohesive ad campaign that sets it apart from competitors by making surfing feel attainable and fun for beginners. I developed a comprehensive brand system that balances aspiration with accessibility, ensuring a visually distinct identity. The campaign strategically targets beginner and returning surfers, emphasizing Torq’s durable, high-performance boards that make entry into the sport easier. With a tone that is expert yet laid-back and fun, my design approach connects with Torq’s audience—active, experience-driven individuals in coastal cities—by reinforcing the brand’s values of adventure, outdoor enjoyment, and cultural relevance.