ASTORIA GAMES CO. - LOGO DESIGN
THE PROCESS/IDEA
When designing the Astoria Games Co. logo, we set out to create a timeless, mythical emblem that embodies storytelling and adventure. The jackalope, a legendary creature, became the perfect symbol—blending reality with fantasy, much like the games this brand brings to life.
Framed within a heraldic shield, the design evokes an old-world guild crest, reinforcing tradition and craftsmanship. We added laurel leaves to represent creativity and a blooming flower as a symbol of new ideas. A ribbon banner ties it all together, giving the name a sense of prestige and legacy.
For color, we chose earthy, rich tones with a starry night backdrop, adding a mystical touch. To ensure adaptability, we crafted monochrome versions that retain their impact across different mediums.
The final result isn’t just a logo—it’s a seal of craftsmanship, a mark of a company that thrives on imagination and adventure.
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