JFRD Station 71
Read the full article on the 63 Visual Journal
Featured Project Friday! Jacksonville Beach is home to some of the toughest and most dedicated first responders in the game — so it was and honor when JFRD Station 71, aka the Beach Rats, reached out for a custom design to represent their station. Inspired by the legendary Ed “Big Daddy” Roth and his iconic Rat Fink style, this wild-eyed, fire-fighting rodent brings serious attitude to the badge. Set against classic firefighter shield elements, this design is loud, gritty, and full of character — just like the crew at 71! It’s always an honor to work with our local heroes, and this one was extra special. Huge thanks to the brave men and women of JFRD for their service and for letting us help bring their station’s identity to life.