Product Design: ALDI SPORTS Riegel
ALDI SPORTS Filled Protein Riegel
The ALDI SPORTS Filled bar combines indulgence and function. Clear colours and a targeted presentation of the filling make it easier to differentiate between varieties. The packaging had to convey both the functional and flavour aspects. A structured layout ensures that all important information is immediately recognisable.
ALDI SPORTS Lower Carb Riegel
The design has been adapted to the ALDI SPORTS CI, focusing on the clear labelling of the flavour and the reduced carbohydrate content. A high illustration of the ingredients, such as coconut and almonds, makes the flavour recognisable at first glance. Targeted design elements emphasise the high protein content so that the product immediately catches the eye.
ALDI SPORTS Energy Riegel
The ALDI SPORTS Energy bar stands out visually from the protein bar, but still remains anchored in the brand identity. Dynamic design elements and a targeted colour scheme enable quick variety recognition, while the overall look presents the bar as the ideal, healthy snack at the checkout. The design combines functionality with indulgence and immediately stands out on the shelf.
ALDI SPORTS Protein Riegel
With ‘DER Riegel’, we have created a striking brand - one of ALDI SPORTS' best-selling products. The stylised ‘I’ in the shape of a bar reinforces its recognisability. Clear colours and reduced information make it easier to differentiate between varieties. With the help of AI-supported eye-tracking, the design was further developed for optimum comprehensibility. The vertical layout facilitates the reading direction and ensures a stronger presence on the shelf.
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