The perfect blend of travel and swimming training

ToSwim Experiences was a platform designed for swimmers and adventure seekers, blending travel with high-quality swimming training. Inspired by the growing trend of experiential travel, this project aimed to create a seamless and engaging way for users to book unique swimming experiences worldwide—similar to Airbnb Experiences but tailored specifically for the swimming community.

Over the course of three months, I worked on the branding and visual identity, UX and UI design, as well as the overall concept and prototype. The design approach prioritized clarity, ease of navigation, and an immersive experience that reflects the fluidity of water and the excitement of travel.

Unfortunately, the project was shut down before it could launch. However, this case study showcases the design process, from research and wireframes to high-fidelity interfaces and branding elements, highlighting the vision and effort behind the project.

Want to see more?

👉 Check out the full project on Behance for deeper insights into the concept, visual identity, and design process!

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