Brand Identity for Cannabis Brand - MOMO

BRAND IDENTITY FOR CANNABIS BRAND - MOMO

Introducing our brand identity design for Momo, a natural cannabis gummy brand that feels like a nostalgic, summer holiday without the worries.

OBJECTIVES

In a market that’s saturated by highly processed products, Momo’s mission was to be the top choice for natural cannabis users. With the highest quality ingredients and delicious tropical flavours, Momo was missing just one thing. A brand identity that would echo this message, far and wide.

SERVICES 

Creative Direction | Brand Identity | Merch | Collateral | Packaging

RESEARCH

 We set out to design a unique and cohesive brand identity that would position Momo as the trusted leader in the cannabis product industry. To achieve this, we wanted to create a playful yet grounded brand identity that would represent the natural ethos of the brand and appeal to their cross generational consumer.

SOLUTION 

We created an identity that infused bold, vibrant colours with a playful logotype. A brand that oozed ‘Good Times in Every Gummy’. We created a cohesive packaging range that looks like a family, but with each flavour having it’s own individual identity. The brand was brought to life, with an extensive set of playful, old school tattoo inspired, holiday themed icons.

RESULTS 

The result from our Momo brand identity design project was a nostalgic and natural brand that embodied the slogan we created, ‘Good Times in Every Gummy’.