The Rushes Resort - Landing Page Redesign.
The Rushes, a time-share resort located in Door County, Wisconsin, is a destination designed for year-round fun, relaxation, and memorable experiences. This redesign aims to modernize the resort’s digital presence by incorporating a visually engaging and user-friendly interface that aligns with its branding of comfort, adventure, and seasonal enjoyment.
This case study explores the key design principles, user experience (UX) enhancements, and aesthetic choices that shaped the homepage’s layout and functionality.
Design Key Points & Ideas
Hero Section with Immersive Experience
The homepage begins with a full-screen aerial video showcasing the resort’s lush, nature-rich surroundings.
Overlaid welcome text introduces the resort’s name and location, setting the tone for an inviting stay.
Navigation buttons include a “Book Now” CTA, ensuring easy conversion from the start.
Content-First Layout with Intuitive Navigation
The long-form homepage enables storytelling, highlighting different aspects of the resort without overwhelming users.
Clickable images paired with concise but SEO-optimized text drive engagement and encourage exploration.
Showcasing The Resort’s Key Offerings
The homepage is structured around two main themes:
✅ Harbor & Resort Experience – A split-section layout presents both the waterfront charm and the luxurious accommodations.
✅ Four Seasons of Fun – A visually compelling section highlights Spring, Summer, Fall, and Winter, with seasonal imagery emphasizing year-round attractions.
Interactive Gallery & Social Proof
A carousel-based gallery displays real guests' experiences, featuring events such as weddings and family vacations.
The design leverages user-generated content to enhance credibility and evoke emotional connections.
Discovering The Rushes: Amenities & Activities
Dedicated sections highlight spacious comfort, year-round activities, family-friendly amenities, and relaxation experiences.
The use of high-quality images and modular card layouts makes content visually digestible while enhancing scannability.
Ownership Opportunities & Call to Action
A key differentiator for The Rushes is its time-share model, showcased through illustrated property elevations.
A strong CTA button, “Learn More”, invites prospective owners to explore investment opportunities.
Full Landing Page Design
Final Thoughts
The redesigned homepage of The Rushes achieves a perfect balance of elegance, functionality, and storytelling. By leveraging immersive visuals, strategic CTAs, and a well-structured layout, this new design enhances user engagement and drives bookings.