webuild Marketing Illustrations

The Client:

webuild was a dynamic product design agency serving ambitious teams across the globe. As a solutions-focused product studio, they provided strategic product design services for some of the world's fastest-growing product companies. Their impressive portfolio boasted clients such as Yotta, GoSite, ClickUp, Zip (previously Quadpay), Betterleap, and Neon, among others. They have a proven track record of driving substantial growth, having seen companies through a 5x increase in their revenue and 250% growth. webuild’s expertise included product design, marketing design, branding, and design systems.

Challenge:

webuild required a comprehensive marketing strategy that spanned various domains, including email marketing, content creation, website and brand design, paid marketing, and social media. The challenge was to create a cohesive and effective strategy across these diverse channels, keeping in mind the founder's goal of attracting clients seeking product agencies with a strategic focus.

Solution:

Utilizing my expertise and leadership, we implemented a multi-faceted marketing strategy. I took charge of email marketing, managing strategies, and overseeing the full design and setup of Mailchimp templates. I also played an instrumental role in content creation, ghostwriting, website management, and paid marketing initiatives.

Enhancing Website Management and Paid Marketing Initiatives:

In website management, my meticulous oversight led to ongoing refinement and enhancements. I collaborated closely with a senior illustrator to art-direct all illustrations for the website and blog, translating our ideas into compelling visual representations.