DePoly’s brand color palette

A color palette for the recycling enthusiast: DePoly’s brand color palette boasts all the colors of enhanced recycling.

Beige, Crema, and Denim. 


These three are used for every brand asset we have: denim for text, crema for backgrounds, and beige for certain brand shapes. 



Pastel Yellow Lime.


We used this one for highlights: important messages and copy, buttons, and similar elements that need more attention. 



Tones of Sea (pastel blue) and Natural (pastel green). 


These were used as soft background colors, supporting various brand assets by adding depth and variety, and allowing for easier discernment.

Case study: https://www.fiftyseven.co/case/depoly-se