Alsace Réno — Brand Strategy

Since 2015, Alsace Réno has been bringing its craftsmanship expertise to renovation, insulation, and energy compliance, covering a wide range of trades: plastering, masonry, attic conversions, construction, and more. The company relies on a network of skilled artisans—including plasterers, painters, tilers, electricians, plumbers, roofers, carpenters, interior designers, and architects—each with over 15 years of experience.

As part of a modernization and brand identity restructuring process, we have reimagined its visual identity to reflect its expertise and core values. At the heart of the concept lies a monogram blending the letters A and R, designed with clean, structured lines that convey both technical precision and craftsmanship. This monogram serves as the central element of the visual territory, layering across communication materials to suggest construction and transformation—akin to an evolving architectural blueprint.

This graphic approach reinforces the brand’s core promise: guiding every renovation project with expertise and precision. The entire visual identity is built around carefully balanced contrasts and a bold, structured typography, evoking strength, professionalism, and modernity—perfectly aligned with Alsace Réno’s commitment to building sustainable, functional living spaces.

Services provided

• Branding

• Marketing assets

• Website

More about the Alsace Réno case

Check the link for the full case study and credits: 

→ Alsace Réno case study

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