Objective

To create a modern and user-friendly website for YOLO Real Estate, specializing in the sale and rental of properties in Turkey. The primary goal was to attract clients, enhance user experience, and increase conversion rates.

Research

Before starting the design process, we conducted a market and competitor analysis. We identified the key needs of the target audience, which included: ease of navigation, accessibility of property information, and the ability to quickly contact agents.

Solution

1. Interface Design: We developed a clean and modern interface with a focus on visualizing real estate properties. Bright images and videos were used to capture users' attention.

2. Navigation: A simplified menu structure and filters for searching properties by various criteria (type, price, location) made the search process more convenient.

3. Responsiveness: The website was optimized for mobile devices, allowing users to easily browse properties on smartphones and tablets.

4. Interactive Elements: The implementation of interactive maps and virtual tours of properties increased user engagement.

5. Content: We created sections with useful information about living in Turkey, which helped establish trust and increase interest in the company's services.

Results

After the launch of the new YOLO Real Estate website, there was a significant increase in traffic and conversions. In the first three months:

• Traffic increased by 50%

  The number of consultation requests rose by 30%

• The average time spent on the site increased by 40%

Conclusion

The YOLO Real Estate project has become a successful example of how quality web design can impact a business. We are proud of the results and continue to collaborate with the client to further improve the website and expand its functionality.