Rebranding of PHOSPHORE, France's leading digital media for teenagers.

Phosphore magazine is being rebranded to become the leading digital medium for teenagers.

In partnership with the famous french newspaper Le Monde, Phosphore is digital weekly on smartphones aims to inform and support teenagers in their daily lives and in their understanding of the world, with a hard-hitting tone and formats tailored to their needs.

The Bayard Jeunesse group, which publishes the magazine, entrusted me with the creative direction of the project.

In charge of the rebranding, I created the graphic charter for the new Phosphore, including the new format of the magazine itself, as well as the website, newsletter and other communication media (flyer, videos+promo pages, social networks), and as a detailed brand book providing a framework for all variations of the brand.

The universe is pop and acidulous, full of energy to match that of teenagers, and uses codes specific to digital to mark the break with the paper version.

The aim of the new artistic direction is to express a strong, singular personality, full of life, in tune with its audience and the zeitgeist.

Phosphore has all the cards in its hand to become the media of reference for the younger generation.