A white label fitness app tailored to client needs

The White Label Fitness App was designed to empower clients with a flexible and personalized fitness solution. Integrating features like training schedules with videos, an online coach offering tailored training and nutrition advice, and a lesson booking system, the app enables a seamless experience for users. The team and I faced the challenge of merging these diverse elements into a unified platform that could also adapt to specific client requirements by deactivating certain features when necessary.

📄 Mapping Client Needs: We meticulously captured client requirements and identified key features to address the diverse needs of fitness professionals and their customers.

🎯 Defining the MVP: Focused on building a lean, core product that delivered essential functionalities without compromise.

🖍️ Wireframes & Testing: Developed and iteratively tested wireframes with real users to validate and refine the user journey.

🎨 Adaptive Design System: Established a versatile design system that allowed for consistent branding while accommodating unique visual identities for different clients.

🔄 Post-Launch Optimization: Conducted comprehensive testing after launch, gathering feedback to fine-tune the user experience.

Impact:The final design delivered a visually cohesive yet highly adaptable platform that not only streamlined the user experience but also empowered clients to easily personalize their app environment. This design-centric approach resulted in enhanced user engagement, a more intuitive customer journey, and a scalable solution that meets the evolving needs of the fitness industry.