Product Brand Identity Design | Fomi

O'my The Fluffiness

The foam mattress industry in Indonesia (especially Java) is very crowded with a variety of similar products with very diverse brands and product quality and tends to create unhealthy business competition.

We created a professional and strategic product brand so that Fomi can differentiate itself from other foam mattress competitors. As a result, the public can clearly recognize and easily remember Fomi products both from the "commitment to quality" and the consistency of the visual identity applied.

🎯Objective

Creating a brand name and its identity design for specific type of product lineup including marketing tools and promotion across different media.

💡Project Scope

✔️Brand Strategy & Naming

✔️Logo & Brand Identity Design

✔️Stationery & Packaging Design

✔️Marketing Tools Design

✔️Website Development

✔️Social Media Content Creation & Management