Splash screen hover animation prototype for ios mobile app

They leave because they don’t feel a reason to stay.

I saw this firsthand when working on a product that struggled with user retention.

The app was functional, well-designed, and even had great initial traction.

But after a few weeks? Drop-offs skyrocketed.

👉 The issue?

It wasn’t about the features—it was about the engagement loop.

Users had no reason to come back.

Here’s what I did to fix it:

1️⃣ Built habit-forming elements – Gamification, streaks, and personalized progress tracking made users feel invested.

2️⃣ Simplified key actions – Too much friction = drop-off. I redesigned navigation to make every interaction seamless.

3️⃣ Created FOMO & community – Social proof, user leaderboards, and live updates made the app feel alive.

4️⃣ Triggered timely nudges – Smart notifications based on user behavior (not spam!) pulled them back at the right moment.

🚀 The result? Retention rates increased by 40%,

and user engagement more than doubled.

User retention isn’t about forcing users to stay—it’s about giving them reasons to return.

If they don’t feel the pull, they’ll walk away.

How are you keeping your users engaged?

If you're struggling with retention in your app or platform,

let’s talk. Drop me a message at ashiouzzaman.ux@gmail.com,

and let’s build something that keeps users coming back! 🚀